Virgil Reality Sydney Digital Consultant

Virgil Reality’s Portfolio

Visual Portfolio

Notable Projects

Virgil Reality Coolkids Innovation

Coolkids Innovation & Enterprise

I’ve been doing some volunteering and pro-bono work for Coolkids Innovation. It’s a consultancy started by Dr Amanda Keenan. It solves problems for community groups, charities, startups and not-for-profit boards. Coolkids comprises researchers, service designers, change professionals, business analysts and marketers. The consultancy is now developing a commercial version called Coolkids Enterprise.

Virgil Reality EngageTV


EngageTV is a programmatic buying network. CTV, BVOD, DV360 and YouTube Advertising. I provided research, CX/UX, and service design. I wrote the product requirements document. I created flow diagrams and wireframes. I worked out combined reporting metrics and dashboards from the data sources. All presented in LookerStudio and Metabase. Agency: Switch Digital

Virgil Reality Audience Connect

Audience Connect

Audience Connect is a reporting insights product delivered by Switch Digital. It combines data sources from Google Analytics, Programmatic, DV360 (Video), SA360 (Search), Social, Display and more. As Data and Innovation Manager I maintained this product and delivered valuable reporting metrics and visualisations from digital campaigns. In conjunction I advised on user experience, tagging and digital advertising.

Virgil Reality Cruiseco


I was UX Lead, Customer Experience and Business Analyst on this project. A 200 retail outlet cruise travel group with all major cruise line APIs. A ten month redesign of the service, interfaces and the back-end booking system. I wrote the product requirements for the project. A headless CMS architecture was eventually chosen for the front end. This integrated into the back end booking system; Odysseus. The system incorporated the B2C customer interface (with booking), a B2B Agent Portal (with tools and training) and a customer management interface for agents.

Virgil Reality City of Melbourne

City of Melbourne

Senior UX Architect. A five month contract for the City of Melbourne helping the user experience team. I provided CX/UX and helped build prototypes of the interactions. I participated in meetings and presentations with the team. We mapped the user journeys for previous and emerging criteria.

Virgil Reality Toyota


I was UX Lead and Business Analyst. The 12 month project was a complete redesign of the Toyota Website. Also a CMS implementation (Sitecore) and an automated development pipeline for the vehicle hubs (Camry, Corolla, Yaris, Hilux etc). I supplied research, user journeys, requirements, wireframes and a UX prototype. I wrote help content, developed an approval process and presented to clients and teams. I coded the responsive front end code and some adaptive pages (about 200).

Virgil Reality Inchcape


A 10 month contract as UX Lead to redevelop the dealer network online. 47 dealers with brands such as Subaru, KIA, Volkswagen, Mitsubishi and Isuzu. I polled stakeholders, conducted research, mapped user journeys and wrote requirements. I created wireframes and prototypes. Consistency was key in presenting functionality, vehicles (new and used), organising test drives, booking a service and managing vehicle ownership. I presented to the dealer groups who flew into New South Wales. I coded up the HTML/CSS/JavaScript for each brand group.

Virgil Reality CareerOne


A twelve month contract as a business analyst and UX Lead redeveloping CareerOne. I polled stakeholders, analysed the current system and devised solutions with the team. I wrote the Requirements Definition Document (Business, Functional and Technical). I created new data structures for the service and helped integrate the contextual search. I created training materials, wireframes and development prototypes.

Virgil Reality Disney Paramount

Disney/Paramount Pictures

Two projects for Extend Media in Boston. Magento Enterprise online stores for Disney and Paramount. I fine tuned existing UX, wireframes and member user journeys. I created Requirements Definition Documents. For Paramount I explored and documented cross-sell, up-sell opportunities. I coded up the front end code for both solutions. I presented my documentation and results to teams in Canada, US and India.

Virgil Reality HTC

HTC OneDay

The team at Accelr8 devised a fantastic competition. Users registered their ‘OneDay’ Dream for a chance to win $25,000 AUD. I built the membership and content based site. The competition attracted 50,000 registered entrants. Celebrities participated as ambassadors for the competition and there were also weekly prizes. I put the site on dedicated hosting due to the traffic estimate. I also coded the front end HTML/CSS/Javascript and configured the CMS. The dreams incorporated videos, images, text, so there were a lot of moving parts.

Virgil Reality Fairfax

Fairfax Digital

When I worked at Fairfax Digital I created 100 guides for the network. These were for customers, suppliers and internal teams. They covered products and services, help guides, general guides and internal training. They were online as well as in PDF form with professional layout and branding. I also provided templates for sales presentations. These were for the alliance and direct sales teams. I invented and streamlined online advertising placements. I started out as a Media Strategist and then became Channel Manager Listing Sites. I participated in a lead capacity on several other projects including Fairfax Classifieds.

Virgil Reality Salgo

Warehouse Ordering System

Stephen Salgo sales (now acquired) was the leading provider of hospitality supplies. Crockery, cutlery, glassware, kitchenware, bain-marie, pots, uniforms, footwear and more. Approximately 9,000 products in total. I built a full catalogue system for all the products based on the print version that was being used. I built a data feed to load products and pricing into the site every day. This included personal pricing for member groups. They saw their price online. Users could search, create their order and submit it. The order was transferred to the warehouse for packing and delivery. 12 month contract.

Virgil Reality Modern Boating

Modern Boating Magazine

I built a sales and listing app in PHP/MySQL for users of the online magazine to list boats for sale. The system also facilitated communication between buyers and sellers.

Virgil Reality Onwine

Australian Wine Annual

Jeremy Oliver tastes 10,000 wines every year and makes tasting notes in his database. I made some modifications to the database. The resulting tagged content was then imported into the layout program. This meant that all the formatting was in place, including colours and icons. This saved 50% of the time of manual publishing alone.

Virgil Reality Carat

Carat Advertising Agency

I was contracted several times by Carat to work on pitches for IAG, Yum and Tourism Australia (all successful). My role was to create graphic design for the presentations, layout the presentations, create PowerPoint slide decks and refine the language with the team.

Virgil Reality Online Billing

Siebel Oracle eDocs

I worked as a member of the professional services team at edocs. I used their proprietary tool to specify data ranges in flat file data for quick web delivery. This was for customer self service and online billing interfaces. Online billing of Banking, Telcos, Healthcare, Education and Insurance. I created UX/CX architecture and interfaces for many well known US websites. The company had 77 million billing customers looking at these interfaces worldwide. I also worked with the team creating an online billing publishing pipeline.

Virgil Reality NewsCorp

News Corp

I was contracted several times, notably True Local, CarsGuide and Community News. I worked on projects increasing the effectiveness of online interfaces. This included sales promotions and service design. I created presentations, training and advertising material. I mentored the teams in these areas.

Folio Gallery

Google Customer Solutions - Research, Ideation, Logo and Graphics

EngageTV Programmatic Buying - Product Development and CX/UX

Data Setup and Dashboards - Advertising Data Work

The Your Online Story Podcast - Content Creation and Voiceover

Spreadsheet Surgeons - Content Creation, Voiceover and Coaching

AI and Python in Research - Coding and AI

Plan B - The Paint it Black Tour - Design and AI Workflow

Toyota Responsive Adaptive - User Experience and Front End Code

AI Graphics Workflow

City of Melbourne User Experience

Kikkoman User Experience. Agency: Optimo

CruiseCo User Experience, Integration and Front End Code

Folio Gallery

This slide gallery contains samples of my work. Click on any image to view. Flick up to exit on mobile or click the icon in the corner on desktop.

Latest Articles

Virgil Reality, Embracing the Suck.

Embracing the Suck

You suck. AI sucks. Change sucks. We always want new technology to work as well as mature technology. We’ve moved on from the bugs we had to endure, and the enormous social change that occurred. How do we cope with this?

Read at Your Online Story here...

Virgil Reality, Are you an IT Failure?

Are you an IT Failure?

Jim Johnson (founder of the Standish Group) undertook research on IT project failure. This was in 1994. Jim and his team wanted to find out what was the cause of project failure and find ways to reduce it. By 2006 they had amassed a huge amount of data. In their 1994 report, they found that 84% of projects failed or had challenges.

Read at Your Online Story here...

Virgil Reality, The Reality of AI Design.

What’s the Reality of AI Design?

Recently I’ve been experimenting with AI generative tools from a technical and workflow perspective. By ingesting the text, images and other digital assets of humanity, these large language and visual models are as much a mirror as an interesting technology.

Read at Your Online Story here...

Virgil Reality, Paint it Black AI Workflow.

Paint It Black AI Workflow

Recently, I’ve been putting together some material for a friend’s band tour to Vietnam and Cambodia. This has been a great opportunity to try another AI Workflow experiment.

Read at Your Online Story here...

Virgil Reality, AI Survivor. A practical guide.

AI Survivor. A practical guide

Now that the AI revolution is here, the clock is ticking for you and/or your business. The potential for job displacement, business disruption and increased competition is high. What should you be thinking about to adapt, innovate, and thrive, in this brave new digital world?

Read at Your Online Story here...

Virgil Reality, Quantum Leap.

Quantum Leap

In a manner befitting its existence, Quantum Computing is here and also not. On the one hand you can’t buy one at Harvey Norman, on the other they’re already operating and calculating the mysteries of once intractable problems.

Read at Your Online Story here...


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