Virgil Reality Sydney Digital Consultant

Content, Strategy and Technical Writing

I’m an experienced Content Creator, Technical Writer and Strategist.

  • Technical Proficiency: I write technical documentation (business, functional, technical). These are requirements for applications, products, apps and services. I have a lot of CMS, CRM, API, AI and website platform knowledge. Also localisation and accessibility.

  • Content Creation: I can write blogs, articles, advertising copy, scripts, whitepapers, case studies. Also eCommerce product descriptions, SEO-optimised website content, online help, and eLearning materials. I can enhance user engagement and drive traffic through targeted content strategies.

  • Strategic Development: I’ve developed customer experience strategies and business plans. These have included sales narratives, mission statements, company values and pillars. Also unique selling propositions, elevator pitches, and taglines. My approach involves research and data analysis. I consider keyword optimisation to ensure relevance and market.

  • Collaboration and Optimisation: I have conducted content audits and optimised existing material. I collaborate well with internal and external teams. I have championed innovation and customer experiences.

I’ve done this for big companies, SMBs and startups. I have complimentary experience in Technology, User Experience and Analytics.

Thank you for this opportunity to present to you. I’d love a chance to learn more about your business and demonstrate how I can help your reach your goals.

This is what I can do for you.

Virgil Reality on LinkedIn
Connect with me through my profile on LinkedIn Click Here

Notable Content, Strategy and Technical Writing Projects

I can help you out as a freelancer, contractor, or team member. Please email or call +61 0405 129 049

AI Workflow and integration

I was working on some AI projects late last year. Two involve generative audio for podcasts, video and help content. Another is a sentiment analysis model. In another, I'm running experiments in several mediums for a business integrating AI workflow. I’ve been downloading models, merging and training them using a tool recommended by the AI meetup group in Sydney. I’ve been exploring ‘Human-in-the-loop’ workflow.

A generated speech example. Click on the play button.


EngageTV is a programmatic buying network. CTV, BVOD, DV360 and YouTube Advertising. I provided research, UX and Service Design. I wrote the Requirements Definition Document for the system. I created flow diagrams and wireframes. I built a brochure site in WordPress for the launch. I worked out combined reporting metrics and dashboards from the data sources. All presented in LookerStudio and Metabase. Agency: Switch Digital


I was a UX Lead and Business Analyst. The 12 month project was a complete redesign of the Toyota Website. Also a CMS implementation (Sitecore) and an automated development pipeline for the vehicle hubs (Camry, Corolla, Yaris, Hilux etc). I supplied research, user journeys, requirements, wireframes and a UX prototype. I wrote help content, developed an approval process and presented to clients and teams. I coded the responsive front end code and some adaptive pages (about 200).


UX Lead, Customer Experience and Business Analyst. A 200 retail outlet cruise travel group with all major cruise line APIs. A ten month redesign of the service, interfaces and the back-end booking system. I wrote the requirements for the project. A headless CMS architecture was eventually chosen for the front end. This integrated into the back end booking system; Odysseus. The system incorporated the B2C customer interface (with booking), a B2B Agent Portal (with tools and training) and a customer management interface for agents.


A 10 month contract as UX Lead to redevelop the dealer network online. 47 dealers with brands such as Subaru, KIA, Volkswagen, Mitsubishi and Isuzu. I polled stakeholders, conducted research, mapped user journeys and wrote requirements. I created wireframes and prototypes. Consistency was key in presenting functionality, vehicles (new and used), organising test drives, booking a service and managing vehicle ownership. I presented to the dealer groups who flew into New South Wales. I coded up the HTML/CSS/JavaScript for each brand group.


A twelve month contract as a Business Analyst and UX Lead redeveloping CareerOne. I polled stakeholders, analysed the current system and devised solutions with the team. I wrote the Requirements Definition Document (Business, Functional and Technical). I created new data structures for the service and helped integrate the contextual search. I created training materials, wireframes and development prototypes.

HTC OneDay

The team at Accelr8 devised a fantastic competition. Users registered their ‘OneDay’ Dream for a chance to win $25,000 AUD. I built the membership and content based site. The competition attracted 50,000 registered entrants. Celebrities participated as ambassadors for the competition and there were also weekly prizes. I put the site on dedicated hosting due to the traffic estimate. I also coded the front end HTML/CSS/Javascript and configured the CMS. The dreams incorporated videos, images, text, so there were a lot of moving parts.

Disney/Paramount Pictures

Two projects for Extend Media in Boston. Magento Enterprise online stores for Disney and Paramount. I fine tuned existing UX, wireframes and member user journeys. I created Requirements Definition Documents. For Paramount I explored and documented cross-sell, up-sell opportunities. I coded up the front end code for both solutions. I presented my documentation and results to teams in Canada, US and India.

News Corp

I contracted 3 times on True Local, CarsGuide and Community News. I worked on projects increasing the effectiveness of online interfaces. This included sales promotions and service design. I created presentations, training and advertising material. I mentored the teams in these areas.

Fairfax Digital

When I worked at Fairfax Digital I created 100 guides for the network. These were for customers, suppliers and internal teams. They covered products and services, help guides, general guides and internal training. They were online as well as in PDF form with professional layout and branding. I also provided templates for sales presentations. These were for the alliance and direct sales teams. I invented and streamlined online advertising placements. I started out as a Media Strategist and then became Channel Manager Listing Sites. I participated in a lead capacity on several other projects including Fairfax Classifieds.

Carat Advertising Agency

I was contracted 3 times by Carat to work on pitches for IAG, Yum and Tourism Australia (all successful). My role was to create graphic design for the presentations, layout the presentations, create PowerPoint slide decks and refine the language with the team.

Modern Boating Magazine

I built a CMS and Classifieds Engine within the Modern Boating Magazine website. I wrote a requirements definition document. I created all the UX and Data architecture and coded the system in PHP/MySQL/HTML/CSS and JavaScript.

Australian Wine Annual

Jeremy Oliver tastes 10,000 wines every year and makes tasting notes in his database. I made some modifications to the database. The resulting tagged content was then imported into the layout program. This meant that all the formatting was in place, including colours and icons. This saved 50% of the time of manual publishing alone.

Content, Strategy and Technical Writing Folio Gallery

This slide gallery contains samples of my work. Click on any image to view. Flick up to exit on mobile or click the icon in the corner on desktop.

Your Online Story Logo

Consumer behaviour and channels are continuing to change. I developed Your Online Story for this reason. It houses my tech writing, educational experiments, and code that I use to improve my work and process.

Latest Articles

Virgil Reality, Paint it Black AI Workflow.

Paint It Black AI Workflow

Recently, I’ve been putting together some material for a friend’s band tour to Vietnam and Cambodia. This has been a great opportunity to try another AI Workflow experiment.

Read at Your Online Story here...

Virgil Reality, AI Survivor. A practical guide.

AI Survivor. A practical guide

Now that the AI revolution is here, the clock is ticking for you and/or your business. The potential for job displacement, business disruption and increased competition is high. What should you be thinking about to adapt, innovate, and thrive, in this brave new digital world?

Read at Your Online Story here...

Virgil Reality, Quantum Leap.

Quantum Leap

In a manner befitting its existence, Quantum Computing is here and also not. On the one hand you can’t buy one at Harvey Norman, on the other they’re already operating and calculating the mysteries of once intractable problems.

Read at Your Online Story here...


 Content Strategy and Management  Data Analytics  Google Analytics  Copywriting  Technical Writing  Customer (CX) and User (UX) Experience  Service Design  Media Strategy  Training and Courseware  Product Management  AI Workflow  Project Management  Web Development and Code  Graphic Design  eCommerce  Digital Marketing and Advertising

Software Experience

Content, Creative, UX Design and Prototyping

  • Primary UX: Figma Have used: Adobe XD, Axure
  • Charting: FigJam Have used: Lucid Chart, Excel
  • Graphics: Adobe Photoshop, Adobe Illustrator, Canva (also AI)
  • Content Management: WordPress, Shopify, WeWeb, Expression Engine CMS, Craft CMS, Drupal, Sharepoint, WIX, SquareSpace
  • Video Editing: Premiere Pro (also for transcriptions) Have used: AfterEffects
  • Document Layout: Adobe InDesign, Adobe Acrobat, Google Docs (slides, docs, sheets)
  • Audio Editing: Logic X Professional

Ad Platforms, Leads and Tagging

  • Google: Google Marketing Platform, Google Ads, Google MyBusiness, Google Tag Manager
  • Programmatic: TheTradeDesk
  • Social: Facebook, TikTok and Instagram

Project and Collaboration

  • Primary Project:, Jira Have used: Trello, Asana
  • Collaboration: FigJam, Slack, Discord, Zoom, Microsoft Teams Have used: Miro, InVision

Development and Integration

  • UX/Site Testing: Broswer Stack, Code Validators, PageSpeed Insights, GT Metrix, Accessibility
  • IDE: Visual Studio Code
  • Primary Cloud/Hosting: Google, CPanel Have used: AWS
  • Coding Languages: HTML, CSS, JavaScript, PHP, Python, Golang, Gin Some team and requirments exposure: React
  • Automation: Zapier Have used: Stitch
  • Technologies: Docker, Chrome Developer Tools, Bootstrap, DataSlayer, Omnibug
  • APIs: Google Maps API, YouTube API, OpenAI API
  • Databases: MySQL, BigQuery, Mongo DB
  • Source: GitHUB Have used: BitBucket
  • Integrations:Calendly, Vimeo

Data, Analytics, and Measurement

  • Analytics: Google Analytics (Universal and 4)
  • Data Visualisation: Looker Studio, Metabase
  • Data Transport: Stitch, DBT
  • Optimisation: AllinOneSEO, Yoast, Google SiteKit, WP Rocket Cache, Google SiteKit, Litespeed Cache, Varnish Cache

Business Tools

  • Office: Google Workspace (Docs, Sheets, Slides), Office 365 (Word, Powerpoint, Excel)
  • Business Platforms: Xero, Docusign
  • CRM:, HubSpot Have used: Salesforce
  • Email: Mailchimp


I have experience in, telephony, banking and finance, advertising and media, publishing, FMCG, retail, classifieds (jobs, cars and houses), social networks, entertainment, education, healthcare and insurance.


My roles have included, Innovation and Data Manager: Switch Digital, Technology Director: MercerBell, Head of Professional Services: Emitch, Channel Manager Listing Products: Fairfax Digital, Senior Designer, Information Architect and Developer: Selenium Interactive.

I have held long term contracts for, Siebel/Oracle: Professional Services Lead, Online Billing, CruiseCo: UX Lead and Business Analyst, Inchcape: UX Lead and Developer, Toyota: UX Lead, Business Strategist and Developer, CareerOne: UX Lead and Business Analyst, Extend Media (Disney and Paramount): Business Analyst, UX Lead and Developer, News Corp (Carsguide/TrueLocal and others): Business Analyst, UX Lead.


Oracle, CommBank, Kikkoman, Disney, Paramount, City of Melbourne, Inchcape, Toyota, Mastercard, NRMA, News Corp, Tourism Australia, ADMA, Tag Heuer, BankOneAmerica, FleetBoston Financial, Vodafone UK, NAB, Telstra, Sydney Morning Herald, TheAge, Claude Neon, ANZ, Franklin Templeton, IBM, AT&T, Virgin, Australian Ballet, Medibank Private, Oohlala, Sheraton, Greater Union, Docklands, American Express US, HSBC Hong Kong, Ssangyong, Liberty Oil, Ticketek, KPN Dutch Mobile,,,, Channel 7, Foodland, TrueLocal, Cisco, Swisscom, BT, Telecom Italia, AAMI, AMP, Wells Fargo, Fairfax, Westpac,, Pfizer, Volvo, Unilever, BRW, Rolls Royce, BHP, Austrade, Fat Prophets,, City of Charles Sturt, Seek,, Crikey, Bata, Cabots, Coca Cola, Timberland, Officeworks, Country Road, Seppelts, Nissan, Nintendo, Merck Sharp Dohme, Mirvac, Abercrombie and Kent, Stuart Alexander and more.

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Connect with me through my Professional Profile on LinkedIn Click Here
Click here for recommendations.

Virgil Reality on Google

My Certifications on Google Skillshop Click Here
...and also on Accredible Click Here


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This site is not a template. I designed it and it’s 100% hand coded in PHP, HTML, CSS and JavaScript.
The images are a mix of generative and Photoshop composition, with some minor painting. This is part of the exploration of AI and workflow.

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